Tried to Sell Himself
CASE STUDY: Tried to Sell Himself
Cornerstone’s Challenge: Tried to Sell it Himself
Our client was a high-rise window cleaning company based in central Wisconsin. Known for its ability to handle complicated structures and high-profile projects, the company serviced marquee accounts such as Lambeau Field, the Kohl Center, and the Wisconsin state capitol.
The owner was a savvy businessman and originally tried to sell the company himself, working through his M&A attorney. He had a few interested buyers, but after several rounds of negotiations, untold time, and legal fees, he couldn’t get an acceptable deal. That’s when his attorney suggested he call Cornerstone.
Our Approach: Work the Process
- Buyer Reach. We used the Cornerstone Process to market the business, reaching potential buyers throughout the country. We targeted companies beyond the obvious, generating interest from competitors as well as other synergistic buyers.
- Maximized Value. We generated 11 indications of interest in just 60 days. That created a competitive auction environment that yielded a value 30% higher than what the seller was able to negotiate on his own.
Results: Sold for Top Dollar
Not only did the seller successfully transition his business to new ownership, he got an excellent price with favorable terms. If this seller hadn’t involved Cornerstone in the process, he might have eventually sold but would have left substantial money on the table.